(According to the latest JCR data, this journal is not indexed in the JCR.)LetPub Score
4.0
50 ratings
Rate
Reputation
4.9
Influence
2.6
Speed
7.0
ジャーナルの略称
J FINANC SERV MARK
ISSN
1363-0539
E-ISSN
1479-1846
h-index
N.A.
CiteScore
CiteScore
SJR
SNIP
CiteScore Rank
5.60
0.501
1.219
Subject field
Quartiles
Rank
Percentile
Category: Economics, Econometrics and Finance Subcategory: Finance
Q1
63 / 317
Category: Economics, Econometrics and Finance Subcategory: Marketing
Q2
81 / 210
自己引用率 (2023-2024)
31.00%自己引用率トレンド
掲載範囲
Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally.
The journal covers:
marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards loyalty plans brand management cross-selling products and services customer relationship management online services customer profiling targeting product positioning pricing distribution management consumer finance pooled investment funds
The Journal of Financial Services Marketing publishes detailed and authoritative:
Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas Legal reviews examining in detail the major changes in legislation Book reviews providing a 'thumbnail' of best practice in marketing within the financial services field
...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.
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